Back to the fun
THE EXPERIMENT BEHIND THE EXPERIMENTS

A little less guesswork.
A little more “let’s see.”

Three small ideas. One month to find the one people can’t help passing around.

Your corner of the lab

Real activity on this browser only. Last 7 days. Up to 500 events.

LANDING SESSIONS0unique browser sessions
STARTED PLAYING0unique browser sessions
FINISHED A GAME0unique browser sessions
CLICKED SHARE0unique browser sessions
Start → finish0%
Finish → share click0%
Referral → finish0%
Local K proxy0.00

0 referred sessions · 0 referred completions. These are device-level signals, not global users or proven viral growth. Share clicks don’t prove an invitation was delivered. Experiment filters use all landing sessions as context.

WHAT WE’RE LOOKING FOR

Fun that travels.

A game being played is a start. A game being finished, shared, and played again by a friend is a loop. That’s the signal we’re testing.

  1. Can we get you playing? Landing → game start.
  2. Is it worth finishing? Game start → completion.
  3. Does it make the group chat? Completion → share click.
  4. Does the fun come back? Referred visit → completion, then return visits.
THE MATH, WITHOUT THE MYSTERY

What does “viral” mean?

K = invitations per player × invitation conversion. A sustained K above 1 means each player brings in more than one new player.

Phase 1’s observable proxy is referred completing sessions ÷ completing sessions. It cannot measure actual recipients, cross-device identity, or unique humans.

We need a public deployment, a durable first-party event sink, cohort windows, and enough data to make a real growth claim. Until then, small numbers are just small numbers.

A 30-DAY QUESTION MARK

Build. Listen. Follow the fun.

DAYS 01–05

Make it playable

Three working experiments. Honest instrumentation. Lots of phone testing.

← WE ARE HERE
DAYS 06–17

Find the pull

A small invited cohort. Watch the funnel. Improve the strongest first impression.

DAYS 18–30

Test the loop

Try share hooks. Observe returns. Pick a winner based on behavior, not vibes.

Monetization sandbox

Explore optional business tools with clearly labelled demonstration data. Live monetization is off.

Revenue dashboard ↗Creator Studio ↗Demo passes and story credits ↗
Optional game measurement

Help us learn which games people enjoy. Off by default. No name, email, fingerprint or advertising tracking. Play freely either way.

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